YAN 2.0: Removing Bots and Improving Traffic Quality
How to avoid wasting your budget in the Yandex Advertising Network? In this video, I detail where spam traffic comes from, how I identify and filter it, and share strategies that really work. I'll show you how I clean out non-targeted sites, set up adjustments, and choose the right conversions and strategies. If you work with Yandex Direct, this video will save you money and stress. I'll analyze case studies, share my experience, and explain what to do if spam continues and Yandex support just shrugs.
This video is NOT a magic pill or a 100% actionable guide. We're in the same boat, and Yandex's algorithms always find ways to surprise us. I'd love to hear your personal experiences and learn how to improve the quality of your Yandex Direct traffic. Share your thoughts in the comments!
Subscribe to my Telegram channel:
https://t.me/yasonstudio
My website:
https://yason.studio
Tycodes:
0:00 Introduction. Why YAN is a roulette.
0:44 Signs of spam traffic in YAN.
1:19 Why there is no magic pill for YAN.
1:51 What budget is needed for YAN.
2:34 Where to start cleaning a campaign (by site).
2:50 How to identify spam sites (by CTR, name, traffic type).
4:06 How to disable non-target sites.
5:16 How to analyze your audience in the Report Wizard.
5:56 How to adjust your audience by gender and age.
6:35 Negative keywords and rejection keywords: do they work?
7:00 Why cleaning doesn't always help. Problems communicating with Yandex.Direct support.
7:59 Working with keywords and targeting (narrowing the audience and segmenting by region).
9:07 Why it's important to use multiple creatives in an ad group.
9:46 Autotargeting: when to enable and when not to.
11:02 When YAN can level out in 2-3 days.
12:01 What signals Yandex to retrain (don't touch working campaigns).
12:57 Why you shouldn't suddenly stop campaigns.
13:26 Strategy: Maximum clicks vs. maximum conversions.
15:29 Which conversions work (macro vs. micro).
17:02 What to do if nothing else works (switching to pay-per-conversion).
18:01 Requests may not come directly from YAN (the importance of end-to-end analytics).
19:38 When YAN doesn't work at all. Why diversifying traffic sources is necessary.
20:28 Conclusion and call for discussion.