ONLINE COURSE Chapter 5 Part 1 E-commerce: Digital Markets, Digital Goods
What are the unique features of e-commerce, digital markets, and digital goods?
What are the principal e-commerce business and revenue models?
How has e-commerce transformed marketing?
How has e-commerce affected business-to-business transactions?
What is the role of m-commerce in business and what are the most important m-commerce applications?
What issues must be addressed when building an e-commerce presence?
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