why is branding important?
Branding as a music artist IS super important and here are my main reasons as to why... Enjoy! Feel free to add your own reasons in the comments too :)
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I’m a music industry creative director working on a freelance basis with a range of music artists/bands, genres and record labels. I create complete visual profiles, aesthetics, brand identities, concepts and art direction for music videos/photo shoots, stage design, in depth social media marketing campaigns and album artwork designs/illustrations. I also coach artists in branding, mindset, goal setting and social media.
I work predominantly with exaggerated visual heavy brands and always make sure the end result is authentic and genuine to the artist.
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