Embed a feedback form within Pardot emails to gather instant and direct feedback from prospects. Ask them about their interests or understand if they like your content. Then leverage this information to build lead scoring, segmentations and automations.
Get it for free on the AppExchange:
https://appexchange.salesforce.com/ (not published yet)
Check out the source code and documentation on GitHub:
https://github.com/pozil/pardot-embed...