Your Competitors Have the Call Button in the Map Pack
Google removed the call button from the organic map pack listings in search. However, Google did do something sneaky by keeping the ad in the map pack's call button there, which is where the leads are now going to. When users click on that PPC call button, the advertiser is charged since it is a cost-per-click basis. Not all phone calls will be high quality, but it becomes a numbers game, which was always the case with the map pack.
In this video, I'll share what these ads look like and how to see if your competitors / you are showing up in Google Maps via these ads. If you are not, I recommend creating a Performance Max campaign to get started.
Timestamps
0:21 The Organic Map Pack Results Don't Have the Call Button
0:38 A Google Map Pack Ad Has the Call Button
1:00 What to Do Next if You Run Google Ads - Google Ads Transparency Center
1:38 Create a New Performance Max Campaign in Google Ads
If you need help with any of this, you can visit TM Blast to fill out the contact form https://tmblast.com/contact/