Bringing Intelligence to Content | Adobe Experience Manager + Content AI
Adobe Developers Live 2025: Building the Agentic Web brought together developers, architects, and technologists across San Jose, Sydney, Bangalore, and Basel to explore how AI is transforming digital experiences with Adobe Experience Manager, Adobe Commerce, and Edge Delivery Services.
This session — Bringing Intelligence on Content in Adobe Experience Manager with Content AI — features Fabrizio Fortino, Senior Cloud Software Engineer, and Julia Daurer, Manager of Software Development at Adobe. Recorded live from Basel, this presentation explores how Adobe Experience Manager Content AI uses existing customer content to power semantic search, generative discovery, and automatic content variations through agentic workflows. Learn about Content AI’s architecture, enrichment pipelines, and A/B testing capabilities designed to deliver intelligent digital experiences.
Special thanks to our sponsors Algolia and Ensemble for supporting Adobe Developers Live 2025.
Continue the conversation on Experience League: https://adobe.ly/47ss08A
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