What is Customer Effort Score (CES) | How to calculate CES | When to use CES
Customer interactions can range from product purchases, account creation, newsletter subscription to resolving an issue with customer support.
The customer effort score is one of the critical parameters that help in increasing your customers' loyalty towards your brand.
The customer effort score or CES is a metric that measures the amount of effort exerted by a customer in order to interact with a product or service.
Watch on to know how to calculate CES with examples. Learn about the 4 instances where you should use CSAT.
Measuring CES at the right touchpoints of a customer's journey leads to valuable insights that can help steer your product’s customer experience in the right direction.
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