ONUKA for Vodafone Ukraine

Опубликовано: 04 Август 2026
на канале: TABASCO Agency
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New commercial for Vodafone Ukraine presented in style of George Orwell’s novel "1984".

TABASCO creative agency shot extraordinary advertising "The end of the era when voice played the main role in communication", so that mobile operator could present a new tariff.

The tariff is focused on communication on the Internet via 3G. The goal of the campaign is to transmit a trend, which is world widespread but new for Ukraine — almost complete transition from voice communication to the Internet.

The main role in the video was performed by Onuka (Natalia Zhizhchenko), and the video is accompanied by her song Vidlik.

Vodafone Ukraine
Dmitry Chaban - Head of Marketing Communications Department
Victoria Boyanovskaya - Head of Subdepartment Communications and Brand Development Subdepartment
Anna Turchanovich - Marketing Communications Expert

Creative agency TABASCO

Alexander Smirnov - Creative director, Partner
Alexander Koptev - Creative Group Head
Kirill Bondarenko - Art Director
Olga Zhegulina - Producer
Victoria Enkina - Client Service Director
Alena Novikova - Group Account Director

Production – Family Production
Director - Mark Wilkins
Operator - Dmitry Maksimenko
Executive Producer - Anastasia Bukovskaya
Producers - Tatyana Kurmaz, Dariya Stepanisheva
Assistant Producer - Ulyana Tkachenko
Set Designer - Olga Zlobina
Costume Designer - Patoka
Stylist - Olesya Utina
Makeup artist - Svetlana Rymakova

Post production - Wizard
Kirill Martakov - Design Director
Alexandra Barannikova - General Director
Nikolay Kashchenko - head of production
Anya Mikhaylenko - producer
Andrey Stovbun - supervisor and leading compositor


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http://www.tabasco.com.ua