Categorization on Shopify is important for two reasons: (1) Easier navigation for your customers (2) Easier for search engines to understand your products and how to rank them.
In addition, benefits specific to Shopify categorization of your products include:
1) The ability to cater to link dominant buyers.
2) Functionality to use different taxonomies for the same product.
3) Ability to send specific product categories in your email marketing.
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Timestamps:
00:13 3 Major Benefits of Categorization
01:18 Step-by-Step: Add Categories in Shopify
02:12 Different Ways to Use Categories
02:49 How to Automate Shopify Categorization with Catsy
03:18 Why Metafields are So Important
Automate your product categorization in Shopify with Catsy ⚡Request a demo of Catsy DAM/PIM Integration with Shopify 👉 Let's Go! https://catsy.com/request-demo
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Additional Resources:
Product Categorization: 4 Strategies for E-Commerce Success 👉
• Product Categorization: 4 Strategies for E...
Product Categorization: A Guide to Organizing your Products: https://catsy.com/blog/product-catego...