3 Reasons
Why is it that most #medicalscienceliaison insights never get the attention they deserve? 🤔
According to the McKinsey Future of Medical Affairs 2030 report, only 20% of insights are actually acted upon.
That's a mind-blowing statistic considering the immense effort MSLs put into building relationships, gathering information, and reporting back to HQ.
Where's the disconnect?
In this video, we dive into the top 3 reasons why many MSL insights fall flat:
🟡 Lack of relevance
🟡 Poor communication
🟡 Lack of context
💡 We'll break down the issues of lack of strategic alignment, poor communication, and lack of context.
Plus, I'll give you actionable tips for both MSLs and HQ to overcome these barriers and maximize the impact of your insights.
🔥 Key Takeaways:
→ Strategic Alignment: Learn how to ensure your insights are relevant and tied to the company strategy.
→ Effective Communication: Understand why simply logging insights in the CRM isn't enough and how to foster meaningful discussions.
→ Context Matters: Tips for MSLs to include the 'why' behind the insight to make it truly actionable.
Don't let your hard work go unnoticed. Tune in to learn how to bring your MSL insights into the spotlight and drive real impact!
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🟡 Explore more on the Medical Affairs Strategy Hacks blog: https://medicalaffairsvalue.com/blog/...
💛Visit the Medical Affairs Shop on Etsy for the pre-meeting planning template: https://www.etsy.com/listing/17543409...
🟡MSL Insights Course to up your insights game: mslgrowth.com
🟡How to Gather Insights Without a Medical Strategy Mini-Course: https://www.mslgrowth.com/offers/CbCp...
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🎥 Watch More:
→ How to Move Beyond Transactional KOL Meetings with Relationship Builders #medicalscienceliaison: • How to Move Beyond Transactional KOL Meeti...
→ Use Questions To Help MSLs Gather Better Insights: • Use Questions To Help MSLs Gather Better I...
→ How to Gather #medicalinsights Insights Without a Medical Strategy #medicalaffairs: • How to Gather #medicalinsights Insights Wi...
→ Why Communication is Key to Demonstrating Value #medicalaffairs - Not More KPIs 🗣️: • Why Communication is Key to Demonstrating ...
→ Examples of What MSL Insights Are Not #medicalaffairs #medicalinsights: • Examples of What MSL Insights Are Not #med...