Learn Google Adwords | Digital Marketing | ISBM
Building up your google adword vocabulary
Click Through Rate (CTR)
CTR = Total Clicks on Ad/Total Impressions * 100
Cost
Cost Per Click (CPC)
CPC = Advertising Cost/Clicks
Conversions
Cost Per Conversions = Total amount spent/Numbers of leads
Conversion Rate (CR)
Important Metrics
K-A-L in Adwords
(keywords-Ads-Landing Page)
Keyword Match Type
Keyword quality score
What is quality score
Adwords auction.