How to Set Up Google Ads Enhanced Conversions for WooCommerce
Standard Google Ads conversion tracking is no longer enough. As third-party cookies disappear, you must use Enhanced Conversions to securely send first-party customer data back to Google for accurate attribution and smart bidding. In this tutorial, we configure the user_data parameter in GTM and perform two advanced verifications: reading the raw hashed payload in the Chrome DevTools Network tab and running a live test with the Google EC Assist extension.
Key Moments:
00:00 - Intro
00:23 - Enabling in Google Ads
00:51 - Updating the GTM Tag
01:17 - Network Payload Verification
02:13 - Live EC Assist Verification
Read the Written Guide:
For the complete step-by-step written tutorial, including screenshots showing exactly how to read the hashed parameters in your front-end network payload, check out the article here:
https://launchstacklabs.com/setup-goo...
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