How marketplaces can benefit from network effects
Network effects power some of today’s largest companies. Here’s how early-stage marketplaces can get the flywheel going—even in markets where a big established player has already gained the early advantage of network effects.
00:00 Introduction
00:38 What are network effects?
02:13 How to build network effects
03:41 How to compete against players with network effects
04:14 Local network effects
05:24 Quality and trust as a network value
06:00 Community as a network value
06:39 Wrapping up
Resources and further reading:
Our complete article on marketplace network effects: https://www.sharetribe.com/marketplac...
“Beyond a ‘Winner Takes All’ Strategy for Platforms, in MITSloane Management Review: https://sloanreview.mit.edu/article/b...
Our CMO Sjoerd's recap of the lessons from Season 1 of Two-sided – the marketplace podcast: https://www.sharetribe.com/twosided/e...
“The Magic of Liquidity: Web Marketplaces Still Have A Long Way To Go” in TechCrunch: https://techcrunch.com/2012/12/01/the...
Interview with PaulCamper’s then-COO Julia Wadehn on PaulCamper’s community-building playbook: https://www.sharetribe.com/academy/ma...
Two-sided podcast with PaulCamper CEO Dirk Fehse: https://www.sharetribe.com/twosided/p...
Interview with investor Carmen Alfonso Rico on what makes a marketplace defensible: https://www.sharetribe.com/academy/de...
Two-sided podcast with WhiteHat co-founder and ex-Hired Head of Sales Sophie Adelman: https://www.sharetribe.com/twosided/e...
Interview with Freeup co-founder & CMO Connor Gillivan: https://www.sharetribe.com/academy/co...