321: AI, Your Agency & Keeping the Human Connection, with Pete Sena
On The Innovative Agency Podcast, Sharon Toerek sits down with Pete Sena, multi-hyphenate founder, brand experience visionary, and creative provocateur, to tackle one of the most urgent questions facing agencies today: How do you keep innovating when AI is rewriting the rules of marketing in real time?
If you’ve ever wondered how AI is reshaping not just how your agency works, but how your clients’ customers feel, connect, and build trust with brands, this episode is a must-listen.
Pete introduces his groundbreaking “VIBE Marketing” framework, a call to arms for agency leaders ready to blend technology with humanity. He’ll challenge how you think about creativity, empathy, and ethics in the age of AI, and share practical strategies to help your team build resonance instead of resistance.