You Can't Fool Google: Do's and Don'ts From an ECommerce Expert

Опубликовано: 30 Апрель 2026
на канале: Vision33
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In this episode, Carl Lewis welcomed Chris Malta, a business owner who has spent more than 30 years in eCommerce and online marketing. Chris designed the most comprehensive eCommerce education in the world and has been teaching it for over a decade.

Chris is a published business author whose paperbacks and eBooks have been read by at least 7 million people. He has spoken at national internet conventions, hosted two business talk radio shows for Entrepreneur Magazine, and worked personally with top level executives from Amazon, eBay, UPS, and others.

Here's what we discussed:

2:52 – The first step to take with eCommerce
5:26 – eCommerce “don’ts”
10:47 – How search engines know the truth—and why that’s important
13:05 – Why Shopify is a good platform
14:42 – The relationship between social media and eCommerce
17:38 – Why eCommerce sites fail
19:33 – Marketing basics eCommerce businesses should master
22:30 – About Chris’s free book

Tune into the Vision33 Connected Enterprise Podcast to learn about the latest and greatest in enterprise technology. Each week, host Carl Lewis interviews bright minds and industry thought leaders about topics such as digital transformation, eCommerce, enterprise resource planning (ERP), and business tips for small to medium enterprises (SMEs).

Regardless of the industry you operate in, learn how technology can transform the way you run your business, save you time and money, and allow your organization to become more resilient and adaptable to change.

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