SEO Career: Agency, In-House and Tooling – Weekly SEO with James Gibbons
James Gibbons is presenting you the three pillars of an SEOs career: Agency, In-House, and Tooling!
James began his SEO career in the agency world out of New York City with Acronym Media and then moved to SapientNitro.
After the agency experience, James led Skyscanner's SEO efforts for the Americas region out of their Miami, FL office.
Now James is an early employee of the venture-backed company, Quattr, developing AI-led marketing technology and working with both enterprise and emerging startup brands to embrace this technology adoption for scaling Google acquisition efforts across both paid and organic.
Test out the NLP clustering on GSC sample: https://boostroas.studio/quattr
The Showrunner: Roman Adamita
Guest Speaker: James Gibbons
00:00 Intro
01:25 About James F. Gibbons
04:41 About Roman Adamita
05:03 Agenda
05:17 Pros and Cons Working at Agency
06:34 Agency SEO & Innovation
11:45 In-House Insights
11:50 Pros and Cons Working at a Brand
13:36 Growth Hacking Demand Spikes: write content about new trends
13:38 What's Next in Tools?
23:25 About Quattr
26:04 Ranking Factors Across Intent
27:05 Aggregating Performance Issues at Scale with Quattr
28:11 Keyword Intent with Quattr
31:45 Final
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