How to Use Instagram Swipe Right to Grow Your Business | The Marketing Minute
http://www.kelleybrandcomm.com
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#TheMarketingMinute: The Instagram Swipe Right Feature presents new and exciting opportunities for brands and digital marketers. This latest update allows you to share up to ten photos or videos in a single post, and the post is permanent.
Brands can now deliver a more robust and dynamic story without having to edit or select one perfect photo.
So how can the Instagram Swipe Right feature help grow your business?
You can inform customers on how to use your product by creating a step-by-step tutorial with each photo representing a different step.
You can upload photos in an order that creates a large panorama style photo to draw users into the details of a product
And instead of creating a collage of tiny images to cram them all in a single post, this feature enables the use of standard size photos for your digital ad campaign
For brands and digital marketing experts, the Swipe Right Feature is a great strategy to accommodate the change in user preference from long chunks of text to interactive images and videos.
More attention, more reach, more opportunities to sell.
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Kelley Brand Communications is an Atlanta-based digital marketing agency focused on fully integrated communication strategies designed to connect, inspire and engage.
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