Social Media workshop (improvers)
Lisa Woodhouse from Viva PR, on behalf of Blackburn BID, hosted this social media workshop to help small business owners and managers use social media to reach new and existing customers and bounce back as lockdown eases.
At a time when Coronavirus has forced many businesses to close their doors to customers, social media allows those hard hit to reach more people than ever.
This course will cover:
Creating a successful social media plan, designed for small businesses
Understanding which social media platforms are best for your business
Finding your voice – creating and using personas
Targeting your demographic
Managing your social media presence
Social trends and influencers
Creating content: The importance of being social
Social media management tools
Demystifying key terms and vocabulary
Measuring the effectiveness of your social posts
Setting campaign goals
Paid advertising: How to create sponsored or ‘boosted’ posts
Hints and tips for saving time