Economy Pricing | How easyJet Uses an Economy Pricing Strategy
McDonald’s, IKEA and EasyJet have all used this strategy to become some of the biggest brands in their industries.
The strategy I’m talking about is economy pricing.
At its core, economy pricing is all about offering products or services at a lower price point than your competitors.
The idea is to appeal to customers who are looking for a bargain and are willing to sacrifice certain features or quality in exchange for a low price.
Watch the video to find out what economy pricing is and how it is used by easyJet.
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00:11 What is economy pricing?
00:43 How easyJet uses economy pricing
01:43 What are the disadvantages of economy pricing?
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