Zombie SKUs will KILL your Google Ads Campaign
If you’re a business owner trying to scale and you’re only using one ad campaign, you are BOUND TO FAIL. Here’s why. If you’re only running one ad campaign during the scaling phase, your performance max & shopping campaigns will end up only focusing on a handful of products. This creates the issue of zombie skus.
Zombie skus are products that do not get a chance to serve in Google shopping campaigns.
I've been running my Google Ads agency for well over 8 years now and I believe that I've seen everything in the Google Ads landscape.
So, if you're looking for someone to run your ads, or just looking for someone as a consultant, feel free to click the link in my bio and book a meeting with me!
In future videos, we'll be talking about everything Google ads:
Campaign types, ROAS, Pros and Cons of Performance Max Campaigns, Google Shopping, Digital Marketing & many more.