LinkedIn Ads Just Fixed Conversion Tracking Reporting (Here's How to Use It)
LinkedIn just rolled out a game-changing update for conversion tracking — and if you're running LinkedIn Ads, you need to see this.
For years, LinkedIn only showed an aggregated cost per conversion number, making it nearly impossible to understand which conversion events were actually performing. You could see a breakdown of how many conversions each metric had, but the cost per conversion? Buried in one blended total.
That changes with the new Top Conversions column view.
In this video, I walk you through:
✅ What the Top Conversions feature is and why it matters
✅ How to switch your column view to see individual cost per conversion for each metric
✅ How to analyze performance at the campaign group, campaign, and ad level
✅ How to export Conversion Performance and Conversion Ad Performance reports
✅ Why this makes it easier to track "soft" conversions (like page views) without muddying your real conversion data
Whether you're managing LinkedIn Ads for clients or your own business, this update makes reporting cleaner, faster, and a lot more honest.
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CHAPTERS:
0:00 – The problem with LinkedIn's old conversion reporting
0:32 – Why aggregated data made reporting a pain
1:40 – How to switch to the Top Conversions column view
2:16 – Breaking down conversions at every campaign level
3:30 – Exporting your conversion reports
4:07 – Setting conversion values for your metrics
4:47 – Why this update matters for client reporting
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