Site Quality in Google's Organic Search Algorithm | Smarty LIVE! #01
In this first episode, Ann Smarty does not disappoint. She discusses the importance of site-wide signals in SEO and the three main signals that Google considers: topical authority, site content quality, and reputation of the site.
She goes into depth, teaching us how Topical authority refers to how well a site covers a particular topic and receives relevant external signals. Site content quality is determined by the presence of poor written, over-optimized, and non-helpful content. The reputation of the site is based on its historical records, including penalties, trustworthiness, and authoritative content.
Ann also emphasizes the need to focus on these signals to improve organic findability and provides action steps for businesses to implement in order to accomplish their objectives and work toward their goals.
00:00 Introduction
00:29 Ann Smarty, Smarty.Marketing
01:43 Understanding Google
02:37 Ann's Newsletter
06:58 Three Main Signals
09:59 Topical Authority
11:43 Site Content Quality
15:57 Domain and Site Reputation
26:06 Action Steps and Conclusion
27:47 Closing