Software Monetization in the Cloud - Navigating the Top 6 "Cloud-blocks"
80% of enterprise organizations are ready to purchase software as a service but less than 20% of software publishers currently offer SaaS applications. According to Saugatuck it takes software publisher's 3+ years to make the transition... the software industry is falling far behind consumer demand -- it is time to plan for the move and soon!
Knowledge is power -- if you know the obstacles you may encounter you can plan for them in advance and hopefully avoid the negative impact altogether.
This video indentifies and helps software vendors navigate the top potential obstacles (cloud-blocks) associated with delivering software as a service (SaaS).