JCU BU1108 Marketing Matters - Week 5 - Consumer Buying Decision Process Example
We are up to week 5 in JCU's Marketing Matters subject, the first year marketing subject. This week we discuss Consumer and Business Behaviour.
This video demonstrates the consumer buying decision process. The next videos will then dig a little deeper looking at the theory and other influencing factors that impact the consumer buying decision process.
Even though this video has been recorded for JCU marketing students, it is suitable for any marketing student or person wanting to learn about marketing.
My name is Natasha Buttler, marketing lecturer at JCU.
I have over 25 years marketing experience and have developed successful campaigns for well-known brands including Elders Fertiliser, Woodstock Bourbon, Sutton Tools and Moving Comfort. I also have a boutique marketing agency, Boost Marketing Services where I have supported businesses with their marketing since 2015.
I am passionate about helping business owners develop easy and understandable techniques to put their offer in front of their ideal customer and generate those all-important sales and sharing what I know and love with the next generation of marketers. I am a Certified Practicing Marketer with the Australian Marketing Institute.
You can connect with me:
LinkedIn / natasha-buttler
Facebook / theboostmarketingservices
Instagram / theboostmarketingservices
Website https://boostmarketingservices.com.au/