YouTube Advertising Tutorial For Beginners 2021
Complete beginners guide to setting up in-steam YouTube video ads in Google Adwords.
Pre-requisites:
1.You will need to create and upload your YouTube video to your YouTube channel before watching this video and setting up your Google Ads campaigns.
2.You will also need a landing page these ads will direct to which explains your service offering.
3.You will also need to know your niche and have a good understanding of their demographics and interests in order for your YouTube campaigns to be successful.
4. You will need the Adwords pixel on your website, or Google Analytics linked so you can exclude 'all website visitors' from your YouTube campaign.
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Time Stamps:
0:00 Introduction
1:06 Create New Campaign
1:34 Campaign Settings
3:20 Setting A Bid Strategy
4:00 Set A Budget
4:09 Set Your Locations
11:32 Set Ad Schedule
15:32 Create Your First Adgroup
19:26 Add Topics Into Adgroup
21:16 Set Your Bid (CPV)
22:50 Adding Your Advertisements
31:00 Copying Adgroups
31:18 Add Placements Into Adgroup
35:35 Add Keywords Into Adgroup
39:25 Competitor YouTube Video Hack
39:50 Exclude All Website Visitors From Campaign
41:30 Approval & Delivery Tricks
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I'm Nichole, a paid search consultant and trainer in Sydney, Australia. I make videos about paid search, youtube marketing, social media marketing. I also make content for Not For Profit organisations on how to manage Google Search Grants.
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