Design that sells: everything you need to know.
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Today's conversation is about the difficult dialogue a designer must have with the people who consume design. This includes businesses that act as clients, and ordinary people on the street for whom the design is being made.
A viewer's emotional reaction to graphic design can be positive, negative, or neutral. If the reaction is positive, the viewer moves on to the substantive component of the design, its meaning, and then makes a decision about whether to believe it or not, whether to buy it or not. Design sells! If a design leaves the consumer indifferent and fails to evoke any emotion, communication breaks down before the consumer has made a decision... For more details, watch the lesson.
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00:00 - Introduction
00:50 - Perception of design from a psychological perspective
02:00 - Why does business need design?
03:00 - Why do we perceive information primarily with our eyes?
03:51 - Why some designs sell and others don't
04:15 - Emotional reaction to design
05:00 - Simple and clear solutions
05:38 - Let's sum it up
06:42 - The client's role in the project
07:17 - About the Identity school
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