What is Cost Per Click (CPC) and How Can You Improve It?
Cost per click (CPC) is a term used in paid advertising to demonstrate what an advertiser pays every time their ad receives a click. CPC is an important metric to understand - especially if your marketing goal is conversions. Lean more about CPC, why it's important, how to calculate it, and how to get the most out of it in this episode of Marketing Decoded.
Check out the full article ► http://bit.ly/3XfTW8l
🎞 Here's what will cover in this video :
0:00 - Intro
0:27 - What is cost per click?
0:37 - Why it's important
1:15 - How to calculate CPC
1:45 - Tips to improve
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📝 Related Key Terms
• Cost per action (CPA) ► http://bit.ly/3XkqDBs
• Click through rate (CTR) ► http://bit.ly/3OlqzgK
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