A step by step guide to Pinterest Audience Targeting
Regarding age, Pinterest is more common among people aged 25-34 (69%), 18-44 (62%) and then it reduces from age 45-75 years as shown above.
The income of the user is really high with 58% earning $100+, 58% earning $80-100, 62% earning 70 – 80k, 55% earning $60-70k, etc. It is known that Pinterest users are high-income earners that are ready to spend.
Location-wise, 53% live in urban areas while 51% live in rural areas. There is not much difference there.
How people use the Pinterest platform
It will interest you to know that an average Pinterest user actively types roughly eight searches per month. The average Pinterest session is 14 minutes in length.
We are Flint reported that 17% of US internet users use the Pinterest app daily and most of these happen on Mobile devices.
Pinterest ads targeting
Pinterest is one of the best platforms to advertise. Pinterest ad targeting delivers outstanding results. Do you know that 85% of Pinterest users have made a purchase based on pins they see from brands? Also, pinners spend 80% percent more in retail than non-pinners. This is mind-blowing. This is the reason you need to get your audience targeting right, as it determines the success or failure of your Pinterest ads.
Pinterest Audience Targeting Options
Audience targeting is very important for Pinterest ads. This is because it helps you to find the best responsive audience for your product or service. Also, placing your ads directly in front of people who will act on them is an action in the right direction that will make your ads successful.
Using audience targeting on Pinterest helps you to reach people when you get the customer’s details and how they use Pinterest. This makes it easy to target users based on options such as site visitors, uploaded customer list of emails, engagement audience, and actalike audience. Let’s look at them more closely below.
1. Site Visitors Audience
The first audience targeting option on Pinterest is targeting people who have been to your website. It is also known as visitor retargeting. Retargeting is an effective strategy because you will show your ads to users who already know your business, so they are likely to convert to customers. With retargeting, you can get:
a. 10 times higher CTR than regular ads
b. An average CTR of 0.7% compared to 0.07% for display ads
c. 70% improved chances of converting visitors into buyers
d. Attract up to 98% of visitors who have abandoned your website
Source: Bloggingx.
With retargeting, you can create ads for people who didn’t buy from your website the first time they visited. Second, you can create ads that complement what the visitor viewed on your website. This will remind them of the purchase they did not make the first time on your website.