How to Use Google Tag Manager (Like a Boss!)
Google Tag Manager makes it easier for organizations to implement events and tags on their website without the help of a developer. Think of it like this, you can buy a single air conditioner for your window in your kitchen, but that will only work for one room. Google Tag Manager is more like central air conditioning; you can control the air throughout your house with one panel.
You will learn:
What Google Tag Manager is, how it works, and terms of use
Google Analytics Tracking with Google Tag Manager
How to track different events (including time on site, outbound link & download, scroll depth, and Adwords newsletter signup events)
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Whole Whale is a digital agency that leverages data and technology to increase the impact of nonprofits. In the same way the Inuits used every part of whale, Whole Whale leverages existing resources to see, "What else can this do for us?"
By using data analysis, digital strategy, web development, and training, WW builds a 'Data Culture' within every nonprofit organization they work with.
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