ClickUp: Amrita Mathur on turning freemium users into paying customers.
In this episode of Content Briefly, we’ve interviewed Amrita Mathur, VP, of Marketing at ClickUp, and discussed strategies for converting their 70,000 freemium users into paying customers, the crucial role of content in driving these conversions, the complexities of navigating a large pool of freemium leads and more.
This episode is brought to you by our friends at Animalz (https://www.animalz.co/).
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Timestamps:
00:00 Intro
03:48 Who is Amrita Mathur?
05:34 Figuring out who’s who inside a large ‘freemium’ leads pool.
07:53 Prioritizing marketing efforts into three buckets.
13:00 Challenge in working through 70,000 free sign-ups and getting value out of that.
17:19 Hard-to-ignore importance of content in all marketing efforts.
21:34 Four types of content teams at ClickUp.
25:31 Understanding the target audience’s pain points to create effective campaigns.
29:58 Learn more about Amrita and ClickUp and get in touch.
31:16 Outro
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Useful Links:
Website: https://clickup.com/
Amrita on LinkedIn: / amritamathur
Amrita on Twitter: https://x.com/AmritaMathur
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