3 Books Every Marketer Should Read | Mycaptain
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1) Play Bigger
In Play Bigger, the authors assemble their findings to introduce the new discipline of category design. By applying category design, companies can create new demand where none existed, conditioning customers' brains so they change their expectations and buying habits.
2)The Adweek Copywriting Handbook
The Adweek Copywriting Handbook Summary by Joseph Sugarman shares timeless and priceless copywriting principles that even a beginner can use in his copy to persuade his prospects to exchange their hard-earned money. Sugarman is a legendary copywriter, and in this book, he explains the psychology and the process of turning readers into buyers.
3) Predictably Irrational
Predictably Irrational explains the hidden forces that really drive how we make decisions, which are far less rational than we think, but can help us stay on top of our finances, interact better with others and live happier lives, once we know about them.
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