Beyond Indica & Sativa: Data's Role in Cannabis Retail
The current state of cannabis e-commerce often leaves consumers navigating through unclear product differentiations, leading to decision-making based on price or THC content.
This #TechTuesday, Eric Mercado, and West Paschal with (tag) Alpine IQ explore how creating a transparent, personalized shopping experience can revolutionize the industry.
By moving beyond the Indica-Sativa-Hybrid paradigm, we empower consumers with knowledge and retailers with the tools for a holistic customer journey. Let's redefine cannabis e-commerce together.
Shout out to Jen Lamboy & Hybrid Marketing for the chance to speak on this topic!
🛒 #CannabisEcommerce #CustomerExperience #TechTuesday #Transparency