Facebook Ads Update: How to Create and Install a New Facebook Pixel [Dataset]
A big change with Facebook Ads is that Pixels have been rebranded as part of Datasets. These are a collection of trackable assets for your advertising which include the conversion API, Pixel, and more.
Setting things up is similar but finding the elements is a bit different. In this video, I show you how to find, set up and install the new dataset (pixel) code on your website and check that all is firing correctly.
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0:00 - Facebook Pixel Changes You Need To Know
0:58 - Setup Of A Dataset
5:44 - Dataset (pixel) WordPress website installation
14:00 - Testing Dataset Installl
16:43 - Setup Event tracking (track button clicks and more)
25:19 - Send Dataset Install Instructions To A Developer
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