AdWords Enhanced Campaigns: Understanding Bid Adjustments
Enhanced campaigns were launched by Google with much fanfare in Summer, 2013. (Free AdWords Class materials at http://bit.ly/1Ccdo4Z). There are some cool features such as ad extensions, but there are some real negatives such as the inability to device-target. Even worse for most novice advertisers on AdWords, the default setting is to put you on mobile devices. In this video, we will learn how to decrease the mobile bid and thereby turn off mobile ads. Let's get started!