7 Marketing and Lead Generation Web Site/Landing Page Design Best Practices
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7 Tips to building and effective marketing and lead generation websites and landing pages that convert prospects to buyers. Effective lead
generation improve your bottom line when done properly.
You need the following elements for an effective Local Optimized Lead Generation Website.
1. A phone number and business hours above the fold and below the fold on every page with a distinct call to action.
This phone number should be unique and tracked so you can report back to the customer the calls they are getting from the optimization
efforts you put in place. You can also go as far as recording the calls so the customer, and you, can identify holes in their employees
phone performance. I use a company called Call Fire . The numbers are very cheap and the calls are cheap as well.
2. Social Media Links
If a company has social media accounts, these icons and direct links should be displayed on each page and content pages should have social
sharing icons for prospects to share with their friends.
3. Consistent branding across social media and websites
Businesses understand and appreciate branding and social media. This is actually another service you can provide to them. Setting up
consistent branding across all channels is an added value and companies now feel they need to be engaged in social media. That's a topic
for another day though...
4. An Optimized Lead Generating Optin Form
This is where you can get creative. Providing the customer's propects with an incentive to leave their name, email, and phone number.
There are several easy methods to accomplish this:
a. Give away top 7-10 tips report
b. Give How To Tips. Tell customers how to do the service themselves (It may seem counterproductive but it is not)
c. Provide DIY or informative videos/articles/whitepapers of the business owner/employees educating the consumer. Why should the prospect
use this product or service?
d. Give irresistible offers, coupons, and discounts to the businesses' prospects/customers
e. Run a contest (works with social media also)
5. An effective follow-up system
Now this is not directly related to the website however this element is extremely important. Follow-up is king... well let me rephrase that.
EFFECTIVE follow-up is king. Think about your life, it is busy; you probably don't remember what you did yesterday. So, we all can use
reminders due to busy, work, life and family.
6. Benefit driven content
Provide benefit driven content and advantages to using the company's product/service. The content should be written so it directly
reflects the benefit to the reader NOT the company. This content should be short sweet and to the point. In most cases, there is no need
for a 1000 word article. A simple bulleted list of benefits and a few features should serve the purpose.
7. Mobile Friendly Version for Mobile Search
Now this is totally another conversation but having a mobile friendly version of your client's website is becoming more critical as more
customers are searching for products/services on their smart phones.
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