ENG 301 GDB solution 1 2022
The most important thing in communication is hearing what isn't said. Comment on it.Peter Drucker once said, "The most important thing in communication is to hear what isn't being said." This is so true and extremely important because the quality of our relationships depends on the quality of our communications; and when it comes to sales for your business and growing your business through referral marketing, this concept is a cornerstone for success.
Of course, not all sales transactions require incredible relationships or communication (e.g., online shopping), yet even big box stores like Wal-Mart–not known for warm customer relations–illustrate the value they place on communication and relationships by employing a visitor host to greet customers at the entrance of their stores.
For example, Sellers in strong relationships with their clients have a competitive advantage because the client feels connected or bonded to the seller. The single most important tool sellers use to establish a connecting bond with another person is communication. In fact, building a bonded relationship is completely dependent on having quality communications with another individual.
Masters of sales today assume more of a consultative perspective to their selling work. In fact, many box retail stores use the term "sales consultant" to describe the store clerk of yesterday. Master sales consultants know that their ability to communicate is critical to selling client solutions, because rapport and trust, the cornerstones of selling, are built or lost based on communication