Maximize Conversions vs Target CPA (Google Ads Bidding Strategy)
Maximize conversions as a bid strategy can be effective but it is almost always discussed in competition with the powerful target CPA bid strategy.
It really isn’t a case of maximize conversions vs target CPA bidding, both can work to you advantage depending on your specific business use case.
In this video I break down the good, the bad and the ugly when it comes to leveraging the maximize conversions bid strategy in extension to the target CPA strategy.
I have previously discussed the target CPA strategy and how to use it with the video below
• Target CPA Bidding in Google Ads Explained
Let me know in the comments which strategy you prefer? Target CPA or indeed maximize conversions!
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