Diocesan Appeal Best Practices: Design, Personalize, Collect
Presented by:
Theresa Aide at Suttle-Straus
Joseph Lichty at Diocese of Duluth
Kristen Beckett at Roman Catholic Diocese of Madison
See real life examples from multiple dioceses on different approaches to their annual appeal campaigns and what works best for them, including:
1. Design ideas – Cost effective 1, 2 or 4 color appeal formats
2. Personalization techniques – using parish membership and other membership database elements in unique ways
3. Collection strategies – ideal ask amounts, smart bump tables and streamlined collection of funds