Here are some modern-day commercial breaks and station IDs/promos from the station KHTV evolved into, the present-day KIAH, a Nexstar Broadcasting-owned CW affiliate. This was recorded Sunday, February 9, 2020 (when I was actually in Houston and also when it was actually safe to travel).
While I'm not necessarily going to regularly post modern-day commercial breaks (mainly because almost all of the ads can be found elsewhere), I thought it'd be fun to apply that format mainly used for classic commercial breaks to the present day and see how it'd come out. The biggest takeaway (no surprise) is that there are more commercials aired per hour now. This was a 1-hr recording and the amount of ads for a single hour is about as long as some of the older 2-3 hr tapes I have. (This video would have been longer but I edited out several of the ads due to them being duplicates and I wanted to keep the video from getting too repetitive)
Anyways, I still think it's a nice counterbalance to the old KHTV breaks I posted the other night, kind of give you a contrast between yesterday and today. For the most part, the format of most ads and promos now aren't all that much different from the past. There's not too much from KIAH online, so since I had this, why not?
Also the one thing that absolutely drives me insane is how they announce their station brand as CW 39 "HOUSTON" (with extra extra emphasis). Not sure if they're trying to be funny or cute but to me it's rather annoying.
0:00 - "Elementary" bump
0:09 - Totino's Pizza Rolls
0:24 - KIND Bars
0:39 - "Elementary" bump
0:44 - KIAH "Supergirl" show promo
1:04 - Popeye's Chicken Sandwich
1:20 - AT&T Fiber
1:50 - Securian Financial
2:20 - O'Keeffe's Night Treatment Hand Cream
2:35 - Olive Garden
3:05 - Rooms To Go Kids
3:35 - KIAH "The Heroes Are Legendary" promo
3:45 - Hispanic Scholarship Fund (w/ Edward James Olmos)
4:21 - Reese's Take 5
4:37 - Ancestry.com
5:06 - Lowe's Home Improvement
5:22 - Nature's Bounty Hair, Skin & Nails Gummies
5:37 - Ibrance
6:52 - Pillsbury Crescent Rolls
7:12 - Ancestry.com
7:27 - Hershey's Kisses
7:43 - The CW "Dare to Defy" promo (w/ KIAH endboard)
7:58 - Jim Adler
8:28 - Speedy Cash
8:58 - Red Bull Energy Drink
9:18 - Red Bull Zero and Red Bull Sugarfree
9:28 - Kroger
9:58 - KIAH Sharron Melton "Morning Dose" promo
10:13 - KIAH "The People's Court" ID
10:21 - KIAH "Living Word with Pastor Dave" in-program show promo
10:35 - KIAH "True Crime Files" show promo
10:50 - H-E-B/Favor 1-Hour Beer Delivery
feat. Jonathan Goldsmith of Dos Equis fame and obvious product placement for H-E-B's own KODI coolers
11:20 - America's Best Contacts & Eyeglasses
11:35 - Rooms To Go
12:06 - Simmons and Fletcher Christian Trial Lawyers
12:21 - TruGreen
12:51 - CashNetUSA
13:06 - KIAH "Couples Court" ID
13:11 - KIAH credit squeeze with "Living Word with Pastor Dave" promo
audio muted to avoid potential copyright hit on the "Elementary" theme
13:32 - KIAH Maggie Flecknoe "Morning Dose" ID
13:37 - KIAH in-program legal ID
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