If Temu and Shein are selling at lower prices, and Amazon matches them, what will DTC businesses do?
Following the insightful article by Marketplace Pulse, "Competition Made Amazon a Better Deal" (https://lnkd.in/drZ_gFyn) Juozas Kaziukėnas (founder and CEO of Marketplace Pulse) delves into an important question:
If Temu and Shein sell products at low prices, and Amazon responds by reducing fees and charges for fashion and apparel (to match the low priced offering), how will DTC businesses be impacted, and how should they respond?
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