Facebook Ads Not Converting?
Are your Facebook ads not converting? Many factors are involved in optimizing your ads to convert, like...
• EPC
• offer
• ad creative
• landing page
• ad copy
The earnings per click (EPC) is a good place to check your campaign's "vital signs".
The most important aspect of a campaign, however, is the OFFER. When Facebook ads don't work, it can simply be that you have a bad offer that has a limiting payout. Because Facebook CPC is high, your offer payout must be high enough to exceed the CPC.
Another important part is the Facebook ad landing page. You can change the headline, the body text, layout, call-to-action text, and length (short form vs long form).
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00:07 introduction
00:55 when FB ad is not working
01:37 EPC greater than 1.50
03:37 importance of offer testing
04:13 test MORE ad creatives
06:48 landing page headline
08:24 testing your lander
09:55 learning resources for you
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Watch 'FACEBOOK ADS NOT CONVERTING':
• Facebook Ads Not Converting?
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#facebookads #conversions #affiliatemarketer