Major Discovery In Google Analytics 4! Conversion Tracking & Data Signals
In this video, Seth & David uncover a major attribution discrepancy within Google Analytics 4 specifically regarding Google Signals.
The definition and meaning of Google Signals is discussed as well as its applications such as allowing remarketing audiences to be enabled within google ads and aggregating an expanded audience customer information from across the web.
Also, we highlight the limitations of Google Signals, such as thresholding data and the inability to drill down into specific data. Finally, insights are provided on when it is beneficial to have Google Signals enabled and when it is not, and how to move forward within Google Analytics 4 regardless of the industry, use case or business applications.
00:00 Introduction
00:54 Differences between Google Analytics 4 and Universal Analytics
01:36 Understanding Google Signals
03:00 Comparison of Google Signals Enabled and Disabled
03:47 Analyzing Events and Sessions
05:09 Explorations and Data Limitations
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