How to Show Clients Their Blind Spots | Office Hours With Mike Cooch
In this Office Hours, Mike Cooch reveals the art of helping clients see what they're missing in their marketing strategy. He unpacks his proven marketing audit approach that transforms free consulting into profitable engagements while positioning you as a trusted advisor. Through real-world examples from his IT services background to modern agency work, Mike shows how identifying and articulating gaps in clients' systems can become your secret weapon for landing and keeping great customers.
00:00 - Welcome to Office Hours
02:05 - Recommended courses for new HighLevel members
03:50 - Setting up your sales funnel with HighLevel
05:48 - Why "High Leverage Agency" is your go-to resource
09:15 - How to support clients transitioning out of sub-accounts
14:18 - Using marketing audits to identify client blind spots
18:11 - Structuring your audit to align with your services
20:32 - Collecting key client info to streamline service delivery
33:57 - Keeping referral partners in the loop
40:35 - Why you should focus on solutions over features
43:21 - Handling clients who need specific features
52:37 - Differentiating your services beyond just software
1:02:04 - Pricing plans: What to include in basic vs premium tiers
1:08:24 - Adapting to international markets with HighLevel
1:13:50 - Final thoughts
WHAT IS OFFICE HOURS?
Office Hours are free calls for early-stage entrepreneurs—held weekly—with no agenda other than trying to help you with any questions you have about starting or growing your business!
Click here to join our free community of thousands of entrepreneurs and register for future Office Hours calls: https://labspecial.com/office-hours
WHO IS MIKE COOCH?
Mike Cooch has founded successful, seven-figure businesses in technology services, agency services, publishing, and e-commerce (and flopped on a variety of attempts as well…keepin’ it real!).
His businesses have been named to the INC Magazine List of Fastest-Growing Companies three years in a row and were also nominated as the Best Places to Work in their respective cities.
He has an MBA from Babson College (the #1 ranked entrepreneurship school in the world 25+ years running—go Beavers!), where he has been a regular guest lecturer on the topic of ‘Managing a Rapidly Growing Business’ and a BS in Finance from Colorado State University.
He has three children, is an avid skier, hiker and traveler, and is loving life in his adopted hometown of San Diego.
His mission is to help other entrepreneurs build businesses that give them more freedom, more money, and more impact.
RESOURCES
🟢 To learn more about his thoughts on HighLevel—what Mike believes is the #1 tool for Digital Agencies to use to deliver scalable, profitable services—and get a FREE TRIAL to the software, visit: https://servicesthatscale.com/highlevel
🟢 To learn more about Mike's HUGE HighLevel bonus package, visit https://servicesthatscale.com/highlev...
🟢 To get more information on how to start a digital marketing agency using the Services That Scale strategies, visit https://servicesthatscale.com/start
🟢 To learn the 14 automated, high-margin digital marketing agency services that Mike likes best, visit https://servicesthatscale.com/14services
🟢 To register for FREE Q&A calls with Mike Cooch, join our community at https://labspecial.com/office-hours
🟢 Get FREE access to Mike's course on the 7 key strategies he's used to start and scale Agencies to multiple seven figures in revenue at https://servicesthatscale.com/growfaster
STAY IN TOUCH! 🙌
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Twitter: / mcooch
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Visit https://servicesthatscale.com for strategies to scale your digital marketing agency, freelance, or consulting business quickly and profitably.
Visit https://lvrg.com to discover growth strategies for online lifestyle entrepreneurs who want more freedom, more money, and more impact.