Structured Data Is Your Website's Missing Ingredient
If you've ever searched for something on Google and noticed that some results show star ratings, multiple site links, or richer information than others, structured data is likely the reason. It's one of the most underused tools in small business SEO, and one of the easiest to get right.
In this video, we break down exactly what structured data is, how it works, and which types matter most for local and small business websites. We cover the four schema types that apply to just about every business, including local business and organization schema, FAQ, video, and review and aggregate rating structured data, along with practical guidance on when and how to use each one.
We also get into why structured data is more important now than it's ever been. As AI-powered search tools like ChatGPT and Google's AI Overviews become the first stop for a growing number of searches, structured data is one of the clearest signals you can send to ensure your website gets surfaced with accurate, relevant information.
Whether you manage your own website or work with a developer, this video will give you a clear picture of what structured data does, what it takes to implement it, and what kind of return you can expect.
Topics covered:
00:00 Introduction
00:23 What is structured data?
01:30 How Google indexes your website
02:45 Local business vs. organization schema
05:10 FAQ structured data and AI search
07:20 Video schema
08:45 Reviews and aggregate rating schema
10:15 How to implement structured data
12:00 Testing your structured data
13:10 Why AI makes structured data more important
15:30 Recap and next steps