5 steps to make your free offer ridiculously awesome
Read this so your free offer doesn’t suck!
One of the most beneficial ways to create lead generation is through a free gift offer to your audience. To maximize its effectiveness, these gifts and offers should include these five distinct elements.
1. 🎯 Targeted Approach
The first element is to ensure that your lead generation gift or offer is tailored to YOUR target audience. If you want to attract working moms don’t give sports analogies.
2. 📖 Unique Content
Make sure that the content of your lead generation gift or offer is original and engaging. Be a little contrarian. Maybe go against a popular belief and spin it to truly answer your target audiences most immediate, pressing concern... ie How to NOT be in the 5am club and get more done.
3. ✅ Add a Ton of Value
Make sure that your free offer has a very high perceived value. How? Give them what they want and don’t be afraid to give a hefty amount. If your free gift is informational or a workbook or a quiz... give real, concrete solutions to a real problem.
4. 🦋 Make it beautiful and functional
This is in essence your first impression with an ideal client. You want to present your free gift with quality and have it fully match your brand. If you walked into a Starbucks for the first time and it was dirty and smelled bad, chances are you might not even make it to the counter.
5. 🫶 Follow up
This could include using email campaigns to remind them about the offer and providing your ideal client with a clear call to action to take the next step with you. That could be to book a call or additional information about a specific product or service. It will likely take many impressions before someone takes action, so do many follow-ups.
By making sure that all five of these elements are included in your lead generation free gift, you can ensure that it will be successful and help you increase your customer base.
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