Did you know this about Sonic the Hedgehog? Most people are aware that after the film’s initial trailer was released, there was a huge audience backlash over Sonic’s design. The studio heard the criticisms and moved quickly to redesign the character’s look, much to the delight of fans. But have you ever wondered what the business implications of this move were? Apart from having to push the film’s release date back 3 months to complete the redesigns, it cost an additional 5 million dollars, and the VFX studio Moving Picture Company had to close down its Vancouver studio.
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