Data-powered Idli Dosa Revolution
Founded in 2005 in Bangalore, India, by P.C. Musthafa and his four cousins, ID Fresh has grown into a leading food brand with a presence in over 35 cities across India and the UAE. But what is the key ingredient to their success? Data and analytics!
To reduce food wastage and improve productivity, ID Fresh uses data and analytics extensively across its operations. The company collects data on various aspects of its business, including production, inventory, sales, and customer feedback. This data is then analyzed to identify inefficiencies and areas for improvement. The company also uses a custom-designed demand forecasting system that uses historical sales data and other factors, such as seasonality and promotional activities, to predict future demand for its products. The company also analyses data to impact its supply chain - reducing the time it takes for products to reach customers and minimizing spoilage. By analyzing sales data, the company can identify which products are selling well in each location and adjust its production and distribution accordingly.
By identifying inefficiencies in its production process, the company has been able to streamline its operations, reducing costs and improving overall efficiency. This has helped ID Fresh to maintain its competitive edge in the highly competitive food industry. Watch the video to understand the data that goes into making your dosa batter.
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