Get started with content marketing (Google Digital Unlocked Certificate - 25th Badge )
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Topic: Get started with content marketing
1. Intro to content marketing
Shweta opened her own beauty salon two years ago, and is now looking at how content marketing can help her boost the business's profile online.
How could content marketing help her?
2. Get to know your online customers
Dhruv is a mechanic who owns a small garage. He’s also a keen blogger, and writes great posts about his passion: cars! He thought his blog would attract more car lovers to his garage, but so far his blog posts are not very popular and are rarely shared on social media.
He has researched how to improve the blog and now has a number of actions he can take, but is unsure which should come first. Can you help him by arranging the following actions into the correct order?
3. Choosing the right format for your content
Jatin is part of the content marketing team for Fitstuff, a sports shop. The content he's producing needs to appeal to new customers, as well as provide extra value to existing customers.
Which of the following content would appeal best to both audiences?
4. Writing for online audiences
Ashish, an interior designer, has decided to create blog posts and share them on social media to promote his new business. He’s made a list of all of the things he should remember when writing - however, not all points on his list are correct.
Can you help him identify the points that are correct on the his list?
5. Help your content be seen
Sonia is a business student working for a hotel's marketing department for the summer. She’s responsible for creating and promoting content across the hotel's online channels.
What should she do, and in which order?
6. Measuring your success in content marketing
Madhura has a pet shop in Delhi, and is writing fun blog posts about pets on her website, which are also being promoted on her social media accounts. Her goal is to try and increase product sales through content marketing efforts.
Which metric is the most relevant in assessing which blog posts are contributing to increased product sales?
Which of the following is an accurate definition of what a content marketing campaign involves?
What does the following definition describe? 'The division of an audience into groups of who they are and what they like, with a goal of identifying a group most interested in your product/service.'
Fill in the blank: When describing the purpose of content, what is missing? 'To entertain, to inspire, to _______ and to convince'.
Which of the following best describes why approaches to writing need to be adapted for online content?
What are 'highlighting key dates' and 'considering multiple channels' best practices of?
Which of the following metrics could help you understand which blog post is resonating the most with your audience?