Is It Time To Forgive Polaroid?
It’s been a long road for Polaroid V2.0 to get where they are now and I for one am happy with the current films offered. But I do think that Polaroid owes longtime users, especially those of us who have stuck with this process since the very beginning. And in the bigger picture, reinvention of films usually proves incredibly difficult if not impossible. Can we finally learn the lesson that you don’t know what you’ve got till it’s gone and stop discontinuing films?
Hoping 2024 sees new emboldened relationships between artists and these companies which in the end will only make each other better.
@PolaroidOfficial @Kodak #film #analog #photography