Jack Daniel's Honey Spin Rig | Behind the Scenes
It was a project in partnership with FCB, Jack Daniel’s Honey, and Bubba’s Chop Shop. The goal was to make the lime falling in the drink look like it was being rotated around. Because of this, we couldn’t just rotate the surface itself, but actually had to spin the camera around the surface to get the right look. It had to be incredibly fast to make sure the lime appeared to do one full rotation before splashing into the drink. Thus, the spinning rig was born! After the job, we decided to keep playing around with it and dropped bouncy balls at an even faster rate.
Director: Steve Giralt
Special Effects: Matt Huber
Special Effects Assistant: Riley Morgan
Producer: Halie Graham
Beverage Stylist: Brett Kurzweil
Prop Stylist: Paola Andrea
Video Edit: Riley Morgan